BBWO: BLACK BUSINESS WOMEN ONLINE

Tele-Class Replay: Are you wishing for web visibility or working on it?

Hi Webby People,

In the latest edition of Work and Web Women I am posing a question to you. With respect to generating more traffic to your site, are you wishing for web visibility or are you working on that? Do you know what I mean? Do you know if you have a seller’s mentality? Do you completely grasp the marketing skills required to market your web business?

Find these questions and my own personal answers in the latest Work and Web Women podcast:

Are you wishing for web visibility or working on it?


Work and Web Women Podclass Series
Created by LaShanda Henry
Helping Online Entrepreneurs learn how to work the web
www.workandwebwomen.com

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Thank you Thank you Thank you!!!!! You woke my passive butt up!!!! Very inspirational!!!
Lol, make it happen ... :)
Hi Lashanda,

Thank You for sharing. I have implemented a lot of things based on your posts. For example, I have a travel blog - to bring visibility to my blog, I have joined Blogher and Digg. I blog at least 2 times a week, trying to get to 3 times a week. The next thing I need to focus on is the keywords that I use for my Blogs and building relationships with other bloggers in a similar industry. I just implemented analytics code from google on my Blog site to determine the amount of traffic I'm getting.

Just wanted to let you know, I love the work and webwomen audio information. Thank You for sharing your knowledge!

-Teresa
Go Teresa! That's great!
You are definitely doing your thing Carletta, staying current and aware of the latest technology is crucial.

With respect to your 4th comment, I just added a podcast on blogging. As far as podcasting, I got my inspiration from an amazing sista who is the queen of podcasting for profit - Leesa Barnes. Look her up and check out her blog, for tips.
Hi Lashanda -

I can totally relate to this topic on driving traffic to my site. When I first started out about 4 years ago I had no clue how to get people to my site so I started out by doing a click campaign which became extremely expensive. I then took the approach of doing ad banners on sites that had a lot of traffic that had a similar audience to what I was selling or promoting. Once I did this my sales took off. I then started seeking out all types of websites that had a lot of traffic of African American women and placing ads with those sites. Then I found as many black directories that were either free or had a small fee to post my listing. This really helped my sales and took my unique visitors up from 200 - 300 a month to in the thousands. Even though I had done this I still wasn't ranking in the search engines like I wanted so I did a little research and happened up on this e-book that was geared at getting top ranking over your competitors. I set a goal that I wanted to rank over my biggest competitor by the end of the year. I optimized all of my pages on my site, made a spread sheet of where I was currently ranking for a specific search phrase so I could keep track of my progress. I did the optimizing in late November 2007 and at that time was wasn't raking any where in the top 15 or 20 pages. By March and April 2008 I started ranking in the top three pages for 9 out of 12 of my top search phrases. Since then my unique visitors are just about around 10,000 a month which I consider awesome seeing how I was only receiving about 1000 this time last year.

Stacey
Sizta 2 Sizta Healthy Hair Care Co.
www.sizta2sizta.com
Stacey, I feel like your story is a great example of what anyone can accomplish once you step away from the computer, set some realistic goals and work on making it happen. I did the same thing, at some point I had to figure out what my page rank was, who my competitors were, and use their success as both motivation and a framework for me to build my site.

Kudos to you, I have worked with you in the past and I know that you've worked hard to make yourself visible online.

-lh
That is awesome Stacey! It is inspiring to witness your progress. I'm sure it will help motivate others.
- Michele
What was the e-book that helped you?
I will find the name and post so others can also benefit
This is a great question as I am working on Search Engine Optimization. Things are finally coming together as people are now searching now that Zappos and other shoe retailers have run out of stock in certain items. I signed up for Yahoo Marketing and waiting for results to come in at the end of the month.
LaShanda I just listen to your podcast and you know I tell that to my clients on them working their websites because they expect me to work it for them and I explain to them they need to get out there an promote thier business not me.

I am glad that I join because you have so many good tools not just myself but for me to give to my clients as well.

Thank you.

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