Divas in the City proudly presents the "Paint the Town Pink" Launch Party Friday March 20th in New York City.
The “Paint the Town Pink” launch party is being held to celebrate the new Divas in the City super community website as well as benefit and raise awareness for Dress for Success -an international not-for-profit organization offering services designed to help disadvantaged women find jobs and remain employed. This Pink Carpet charity event will allow women and men to enjoy an evening of live entertainment, cocktails, and delicious hors d’oeuvres all while helping Dress for Success (www.DressforSuccess.com
). The “Paint the Town Pink” launch party will be held on March 20, 2009 from 6 – 10pm and hosted by media personality Déjà vu of Power 105.1 FM in New York City.
We are offering business owners the opportunity to promote their
business for free to our attendees by offering items in our Goody
Bags. Corporations looking to reach our captive audience of
professional women can take advantage of the opportunity to do so
through the “Paint the Town Pink” Launch Party by adding a coupon/sample/product
to our participant's Goody Bags. This can be your opportunity to get
your product or information directly into the hands of each woman
that is there.
We are looking for swag bag items that would be of interest to our target market - young, affluent, professional women... the Diva, such as:
Beauty items (lipstick, sample lotions, shampoo, perfume,etc)
Fashion items (earrings, hair clips,etc)
Health care items
I would like to speak with you about establishing a relationship and
strategic alliance between our two organizations. Please take a few
moments at your convenience to review the event information and free
marketing opportunity below. If you have any questions in the
meantime, feel free to e-mail me at: Gabrielle@DivasintheCity.com
ABOUT DIVAS IN THE CITY
Divas in the City (DITC), is an all-woman social and professional networking organization that is quickly becoming the ultimate resource for today's do-it-all woman. It's about more than just making new contacts, but creating a powerful network and information exchange among women. In everything that we do, DITC’s goal is to provide entertainment, education and the empowerment of women from diverse cultures.
This event is an excellent opportunity for your company to showcase its products and services, as well as show your support for Dress for Success to your target market. Attendees will consist of successful professionals (ages 25-45), with disposable income for high-end goods.
Number of expected attendees: 100 -150
Age range: 25 – 45 years old
Gender: Female and male (80/20)
Income range: $40K-100K+
Geographic Reach: NYC residents/Washington DC residents
Benefits Of Goody Bag Marketing With Divas in the City:
Main Benefits of Goody Bag Marketing
One of the biggest benefits of Goody Bag marketing is that this event
will allow you to donate items to the bag for free. Because we view
the Goody Bag as a benefit to the event participants, we will gladly
accept your choice of an item you want to donate. That makes the
Goody Bag a great free way to impact a target audience.
The ability to specifically target your audience is another huge
benefit of Goody Bag marketing. This event will give you access to
your target audience: women. They are decision makers for 80% of
their household purchases.
The key to making this Goody Bag free marketing opportunity as
effective as possible is to think in terms of how the item you donate
can generate phone calls, drive people to your website, your retail
location or other wise secure actionable data that you can follow up
If you are a local retailer your goal may be to drive traffic to your
store. If you are a B2B supplier or a non-profit, your goal may be to
drive traffic to your website. Whatever your goal, it usually takes
more than simply slapping your logo and contact information on a
pencil, pen or note pad. It takes thought and planning, and we can
help you with that for free.
Deadline for promotional material is March 3rd.