BBWO: BLACK BUSINESS WOMEN ONLINE

What's Your Biggest Challenge When it Comes to Creating Content to Market Your Business?


Hey Ladies!

When it comes to creating content to market and promote your business online, there are a lot of options, a lot to keep up with and a lot of noise to compete with.


Many people struggle silently to create the type of content that engages their target audience, boosts awareness and increases sales.

In my experience buying PLR or blog writing packages end up wasting your money, because they don't reflect the voice of your brand. And even if they do, you're too busy to know how to make the content work for your business.

I've launched a new content creation and marketing service to cater to entrepreneurs who hate or are too busy to write or create compelling content of any kind.

And I wondered if I could get your assistance in helping me serve this community better?


I'd like to know what's your biggest challenge or frustration with creating content that attracts new leads and clients for your business?

  • What type of solution would you prefer to help you move your business forward?

 

  • If there was a solution to solve these issues for you, how would it help your business? How would you feel?


Thank you in advance for your time. And as a thank you I'd like to offer you a complimentary "Break through the Noise" Strategy Session, complete with a FREE web presence analysis and a complimentary content creation offer so you can test drive my unique process.

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My biggest challenge is time.  My biggest frustration is a severely limited budget.  I think the thing that will help me best at this juncture is having IT and  marketing volunteers.

Hey Andrea! Thanks for sharing. :)

These days that is a common roadblock. I always recommend setting up an internship program. This is intimidating to a lot of people because of the issue of where to start, how to keep them busy and what to delegate can feel overwhelming.

But, this strategy has worked fantastically for me. Try posting positions at Internships.com. Its a free service.  Also, InternProfits.com is a great resource. They provide done for you assignments you can just hand off to your intern to get them set up.

The next thing you need is a collaboration tool that can help you manage your business and communicate with your team. I use the web's best kept secret Podio.com in my business and set it up for my clients. Very easy to use(even if you're not tech savvy). It has a social network feel, but highly customizable to fit whatever it is you need it to do.  Oh and it's free!

I hope this helps if you have questions, feel free to let me know.

K

My biggest challenge is writing too much content, I have yet to master the less is more way of doing things.

I think my overall message gets lost in the mix, it sounds good, but no matter what content I write it always turns out to be much too long.

Hey Angelique!

That's actually not too shabby of a problem to have. You got options!

Content that is too long can be an issue. Especially with our 3 second attention spans. :)

There are a few things that can help you:

1. Set a standard word count for all of your blog posts (usually 350 -650), when you see your self approaching your limit, either go back and look for places you can edit. Or, consider doing a multi-part series. That way you get several days or weeks worth of content and keep people hanging on and coming back for more.

Hint: If you get to 700 words, it's time for a series. :)

2. In your case, article templates could work. They can help reel you in a bit. But be careful. If they feel too constricting, it may not be a good fit.

3. Balance it out with media. Write the long article, go back and scale down to 250-600 words. Use the long article as a video or podcast script. Many times we feel like if we take something out then the larger point will be missed. Re-purposing the article into a media format will allow you to get your point across succinctly while still providing a bit more meat if they want it.

4. Make it more scan-able. Long content can work as long as you make it easy for the ready to find key points. Create bullets, highlight text and use headings, etc... to break up text.

Now, that being said. It's all subjective. If your readers aren't complaining then I wouldn't worry about it. I know many writers who purposely endeavor to write 1000 words per day.  And, their audience eagerly reads every word.

So, it really just depends on the standard you set for your company,(keeping in mind your audience's appetites, of course :))

At the very least you have a strong foundation to re-purpose your content into a book. Also, pull out headings, bullets and questions to create tips for use on social media.

I hope these tips help. Let me know. :)

K

Kenya Halliburton helps busy entrepreneurs who hate to write create compelling content and install proven marketing systems that win clients and cash. She makes creating content to market and manage your business as easy as having a passionate conversation with a friend, freeing you to focus on doing more of what you love.  Visit www.MyContentPlanner.com  and discover how to win clients and cash with content.

Hi Kenya,

Thanks for taking the time to respond in such dept, it was a wow and aha moment, wow because of the appreciation and aha because of the 350-650 word content suggestion.

So appreciated!!!!!!!!!!!!!! I'm taking a  micro enterprise course and I had to write a new elevator speech, my initial one on this assignment was 159 words, sent back to revise and make it no more than 75 words. I did it, and less was more, your advise here is great and I'm going to follow it because I know it's going to make a huge difference. to my content.

Thanks so much for your help!, checking out the link you provided and will keep you close. ;-)

Hi Angelique!

No problem. I'm so happy you found the information helpful. Yes, let's keep close.

I really like how you add to your customers experience by educating them. That is such a powerful way to stand out from the crowd. Many people sacrifice their content. So, good for you for committing to the process. It will definitely payoff!

If I can be of further assistance, let me know. :)

~K

Thank you very much for that wealth of information Kenya.

A

You are welcome Andrea, anythime!

Focusing to get my re-purposing project done is my priority right now. Has been going slowly, but next month, I have a plan to get it all done, finally, so that folks can have better access to this wisdom and tips.

Next year, I plan to be in position to hire a pro like you to help me keep track of my content better and to do a better job of creating info products to be a bigger blessing to others and to my family by generating more revenue.

Great question. Thanks for asking, Kenya!

~Donna Marie Johnson, Host of #MarketLikeAQueen

P.S. Please reach out to me any time. Fastest way is via my contact page at http://contact.MarketLikeAQueen.com

Good to hear you are working on your content. Looking forward to see what you've got in store for next month. -lh

I won't be releasing it all until December, but will work on it more in October, my hiatus month... gotta just turn off all those notifications and resist my FB addiction, lol.

Thanks, LaShanda! (And the affiliate tips will be incorporated into it all. That was a wonderful, helpful, useful call ... so glad to be plugging in with Sistasense, too.)

Hey Donna!

I ditto the sentiments of LaShanda! I'd be honored to have an opportunity to work with you next year.

I'll definitely reach out to you so we can get and keep connected.

It sounds like you're on the right track, just keep doing whatcha doin' !

Your platform looks powerful I can't wait to dig in and learn more.

And a big thanks to you LaShanda for featuring this discussion. I'm so happy to meet and help the amazing women of this network. Truly a blessing!

I'll be in touch soon.

~K

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