A Social Network for Women in Business, Women Entrepreneurs, and Bloggers
Sharvette, Radio Host has not received any gifts yet
If you have been promoting on Facebook using the Fan pages/ Business pages, you have seen your "reach" decline. Facebook has now shifted to more of a marketing platform for those selling goods, services or products. You must admit, you can't get free advertising anywhere so why would we expect Facebook to be any different.
Let me tell you what I have personally seen that continues to get great exposure on Facebook... V I D E O. Not just any video, but videos that are loaded directly into Facebook versus shared from Youtube or other websites. I am sure you have seen videos in your timeline that automatically start playing as you scroll by. This typically grabs your attention, you hit unmute and you watch the video. This auto start feature only happens with videos that are directly uploaded to Facebook and it appears that Facebook allows the videos to stay in the newsfeed longer and or allows the videos to be seen by more of your contacts.
Your NEW secret weapon on Facebook is V I D E O! Yep, you need to incorporate more video posts in your social media marketing. Why? Because more of your contacts/likes will see them and it will grab their attention quicker than a text or even picture post.
Mobile devices and tablets have made this process easy for you. Simply take a video with your mobile phone or tablet and use your Facebook app to upload the video to your page! Don't believe me, test it out and see for yourself...
Blog post link:…
First there was Black Friday, then Cyber Monday. November 27, 2010 was the first ever Small Business Saturday. Small Business Saturday (the Saturday after Thanksgiving) is the day we celebrate the Shop Small movement to drive shoppers to local merchants across the U.S.
Tips for Small Businesses & Soloprenuers:
*Use Social Media to heighten the awareness about your Small Business - post at least 1 to 5 times a day on Facebook leading up to Small Business Saturday.
*If your products or services are for sale ONLINE, always include the direct link to purchase from your website.
*If you have specials during this time, make sure your current customers know about them, so send out emails!
*If you don't have a full website, have a one page (i.e. landing page) created to sell your item, book or service. Contact us for this service.
*Set up a PayPal and or Square account so you can accept Mastercard/Visa in person or online.
Have you ever been on Facebook and you saw an interesting article or link as you are scrolling down your timeline but you don't have time to look at it? Perhaps you saw an event and now you can't find it! Well... Facebook has added a new "save" feature for posts that include links, videos or Facebook events.
To save a post, click on the downward arrow to the top right of the post (move your mouse over the area and the arrow will become visible). A drop down menu will appear and "save" will be in the list! Once you click this option & save the post, it will be kept in the "Saved" section on the home page of Facebook ( over to the left hand side).
The save option does NOT work for:
Tip: Let your customers, clients and potential prospects know that they can save your link posts for later when they have more time to review it or to share it!
Mitchell Productions, LLC
Go to www.JoinSharvette.com
It may come as a surprise to know that PowerPoint is still a powerful tool AND it offers another easy way to create social media images!
As you may be aware, Facebook, Twitter and other social media sites don't allow you to upload a PowerPoint slide/presentation however ANY PowerPoint slide can be saved as a JPEG or PNG. Just click on Save As, and then select JPEG or PNG from the Save as Type drop-down menu.
PowerPoint then asks if you want to export every slide or just the current slide. Select Current Slide Only, and you have an image file of your PowerPoint slide. If you’re comfortable using PowerPoint, take advantage of this capability to create social media images, images for your blog or website.
Thanks for the tip: Jill Celeste
Author Tip #1: If your book is available in e-Book format you should promote that! e-Book readers are surpassing other readers because of the availability & easy access on digital devices such as smart phones and tablets. Make sure you post a direct link to where YOUR e-Book can be purchased & downloaded!
Author Tip #2: There are many book clubs that have Facebook groups and Facebook pages. Do a little research and connect with book clubs that have readers who would be interested in your book. Offer them a free preview chapter!
Author Tip #3 - Ensure that you utilize your Facebook cover image to your advantage by adding a graphic that includes your book cover or the title of your book! When someone visits your personal or author page, they should know right away that you are a published author. Don't make them hunt for this information!