Good Better Best...
Are you offering these options to your customers?
Studies have shown that the buyer will take the top or BEST option 20% of the time when offered. If you are not offering a tiered option in your business you are losing out.
Look at even Gas Stations.... even though gas rates are crazy, they still offer 3 options. The Mercedes driver still wants the best for her investment.
In a service business - this is easy. Offer a basic version… Continue
Added by LaShanda Henry on November 28, 2008 at 3:00am —
Why this economy is just what you need?
Being a winner takes practice and the only way to truly test your skills is to have some adversity.
I know I know you say but Richelle, did it have to be this bad. The answer is YES. My friend Debbi Somers and I chat about this often. A little background, Debbi owns Somers Furniture which has morphed from a convention rental company to events rental, custom furniture manufacturer for all of the hot spots in Vegas. Debbi's business… Continue
Added by Richelle Shaw on November 23, 2008 at 9:27pm —
1. Do not carry the credit card with you. This will prevent impulse buying.
2.Develop a spending limit and debt repayment plan.
3. Talk with family members about the intended use of credit card and try to think of alternative forms of payments.
4. Give yourself a 24 hour cooling off period before making purchase.
Added by sheena c prailleau on November 20, 2008 at 4:16pm —
The most important way to advertise during this economy
Everybody is trying to steal recession proof your business but they are not giving you concrete things to do right now.
Here is the list.
1. Don’t stop marketing!
2. When you do buy advertising, make sure that you are using direct response techniques.
A brief example:
My new coaching client Stephanie participated in a “combo” special marketing program. First, Stephanie’s company… Continue
Added by Richelle Shaw on November 17, 2008 at 9:28pm —
Media lists are an invaluable tool when promoting yourself or your business. It helps to have a database of the different media outlets that relate to your industry of choice. Creating a media list can be a tedious process but when done correctly can be useful for years to come. Once it is created, it will only need updating which is much less work.
Start with publications that you know. You should be aware of the different publications that target… Continue
Added by Ashia R. Sims on November 17, 2008 at 12:17pm —
Avoid These Undesirable Business Personality Types
In my work coaching Indie Business owners, I have seen a lot of people make a lot of mistakes. I've made many mistakes myself, so I'm especially good at helping my clients avoid the pitfalls that can quickly destroy their business.
At one time or another, I have been all of the business people I don't want to be, and made all of the business mistakes I don't… Continue
Added by Donna Maria Coles Johnson on November 16, 2008 at 4:01pm —
Money worries have many different voices: “How am I going to pay my phone bill? My lights are almost two months behind. The rent is due. What are we going to do about the mortgage? We don’t have money for football uniforms. No field trip. That cost money. No, you can’t have that, it cost more than what we have in our budget. They’re coming to take the furniture back; our payment is overdue. The kid needs her braces removed but the dentist won’t do it unless we pay the rest of the money we owe.… Continue
Added by Blondie L. Clayton on November 15, 2008 at 10:04pm —
Networking, effective networking, takes time. So many resources and contact to be made. To minimize feeling overwhelmed. Make your contact often and message short. You see, contact is about value not trying to cover weeks of activities in one entry.
Let folks know you are still "in the game" and press on .
Do it moving.
My networking contacts have grown so much , I must manage contact activities. However, making the contact is critically essential to your professional… Continue
Added by Rickey on November 15, 2008 at 2:46pm —
THE 12 ‘ATTITUDE’ SUCCESS KEYS
To survive and succeed in life, is to learn how to cope with all the ups and downs that be undoubtedly be thrown your way. This can only be accomplished by developing and maintaining a positive attitude. It is not what happens to you that matters, but how your react to it.
You can choose to let disappointment get you down or you can choose to consider it a learning experience and move on. The choice is yours. When you are discouraged or even… Continue
Added by Walethia Aquil on November 9, 2008 at 7:24pm —
"If they could not rest in life, let them in death!"
A slave cemetery has been found in Wake Forest, North Carolina. This grave site was found 10 ten years ago by John Hebert. He kept it a secret to keep it safe so people would not come in and try to steal artifacts. It's probably the only true place where the slaves can rest, and now the Wake County Board of Education wants to build over it. It's a historical site that should not be forgotten and built over. Don't let the… Continue
Added by Charna on November 8, 2008 at 3:26pm —
My Dear Sisters,
I feel so truly blessed to have lived through many historical moments during my lifetime and I just wanted to share my feelings with you. Unfortunately most of these moments have been tragic with the untimely deaths of JFK, Bobby, MLK, and Brother Malcolm, plus many conflicts of war, the riots in Newark, NJ and Los Angeles. Many of my friends did not return from Viet Nam and Desert Storm, but on the other hand my blessings have abounded I saw the multitudes march on… Continue
Added by Darlene on November 8, 2008 at 1:30am —
Regardless of whether you voted Democrat or Republican in this week’s election, you’d have to agree that the political campaigns of both major parties could give us semesters worth of information about marketing. Through television ads, e-mail and viral marketing, campaign speeches and debates, the candidates aimed to sell you on their brand and ideas, hoping to seal the deal on November 4th. Here are four marketing lessons of the campaigns:
1. Tell your story. The candidates gave… Continue
Added by Karen A. Davis on November 7, 2008 at 7:24pm —
Added by Denise Bethune on November 3, 2008 at 1:02pm —
by Philip Brown - THIS IS AN ARTICLE REPRINT
Branding yourself is a concept that represents everything about your business or company. It sets your business and products apart from the competition. Only the businesses who communicate the real value of their product in today's world of high expectations will accomplish everything they want. So, what makes you and your product different?
The main goal of branding yourself is to own a product category. By branding yourself,… Continue
Added by Christine on November 3, 2008 at 7:30am —