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Rochelle Carter's Blog (8)

3 Steps To Marketing Your Book 10 Times Better Than Before

Today, there are authors of every stripe, from those in time-honored fiction and non-fiction categories to business people and professionals who've learned that writing a quality book is essential to building their brand.

In 2012, Americans self-published more than 391,000 books, according to market research giant Bowker. That's a 400 percent increase since 2007. Also in 2012, traditional publishers released nearly 302,000 titles for a whopping total of nearly 700,000 new books. In…

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Added by Rochelle Carter on February 22, 2014 at 2:28am — No Comments

“All In” by Melinda Gregory Named 2012 Avant-Garde Manuscript Winner

 

Beaverton, OR. August 5, 2013 – Melinda Gregory's "All In" was selected as the winner from a narrow list of finalists who submitted manuscripts for Ellechor Publishing's…

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Added by Rochelle Carter on September 6, 2013 at 8:30am — No Comments

HOW TO MARKET YOUR BOOK PART-TIME WHILE WORKING FULL-TIME

You come home from a long day at work and just want to veg. Your nagging “to do” list of laundry, mowing the lawn, and cleaning out your car seem so daunting. But there is something else you are forgetting. Something really important. What was it?

How To Market

Oh yeah. My book was just released. I should get to…

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Added by Rochelle Carter on September 4, 2013 at 1:42pm — No Comments

Tips for Authorpreneurs: 5 Reasons You Should Self-Publish Your Christian Novel

I speak to authors regularly to help them organize their writing and create publishing plans that fit their goals and economic status. While one of the biggest barriers to self-publishing is usually funds, the second usually is lack of information or research. Traditional publishing is nice if you have the patience for it and don't mind letting someone else take over, but for those who like be in charge here are a few good reasons to self-publish, as well as some major…

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Added by Rochelle Carter on August 12, 2012 at 5:13am — No Comments

Building a Social Media Presence for Authors

Building a social media network takes time, patience, and perseverance. The sooner you start social media activities, the better. Don’t wait for your book launch to begin to build a following! Successful social media campaigns happen 365 days a year; you never know when your outreach will lead to book sales, consulting offers, speaking opportunities, or new business endeavors.

Social media can be overwhelming, but it doesn’t have to be. You are not required to participate on every…

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Added by Rochelle Carter on June 15, 2011 at 3:45pm — No Comments

Gaining Credibility as an Author

 

Getting endorsements for your book from published authors or experts in your field is key to establishing your credibility, and we advise that authors start soliciting endorsements as soon as possible.

 

Benefits of endorsements:

  • They lend credibility to your work
  • They pump up your publicity
  • Bookstore buyers consider them when deciding whether to place orders
  • Consumers look at them when deciding whether to buy a…
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Added by Rochelle Carter on May 13, 2011 at 1:00pm — 1 Comment

How to Pitch an Interview for Authors

If you have adequately done your market research, you will already know which major publications your market reads. For example, if you are a business author, you know that your audience is likely subscribed to Forbes, Entrepreneur, Inc., or a similar publication. If you are working with a publicist, they will already have a list of contacts and their guidelines; if not, you will need to do some research in order to identify which reporter/editor would be the best contact and how to… Continue

Added by Rochelle Carter on May 12, 2011 at 1:00pm — 1 Comment

Networking for the "Authorpreneur"

In order to efficiently reach a large number of people, you need to develop and leverage a network of contacts who will help you identify, build, and connect with your platform. These individuals include, but are not limited to:

  • Publishing professionals (e.g., your editor, publicist, or agent)
  • Booksellers in your genre
  • Other writers
  • Members of industry or trade organizations to which you belong
  • Media personalities (e.g., reporters, radio hosts,…
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Added by Rochelle Carter on May 11, 2011 at 9:00pm — 3 Comments

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