One of the first aspects of business that we as entrepreneurs and business owners learn is that it's easier and cheaper to keep existing customers and clients that it is to get new ones. A lot of time can go into getting leads and landing a sale. However, marketing is only one component of your business strategy.



Excellent customer service should be a top priority in any business, regardless of its size. It's easy to get caught up in the cycle of trying to attract new business that…

If you spend most of your time perfecting your products and services and mastering your craft, expecting a huge return on your investment, what I'm about to say might sound unfair. And that is--it's not what you know that will determine your long-term success, but it's who you know and who knows you! The reason I can state this with such conviction is…