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Lisa Henry's Blog (19)

Marketing the RIGHT way?

Greetings everyone,



Constantly asked, "How do you market for attorneys?" My cookie cutter answer is, "I grassroots market by using direct mail and community marketing." Now the cookie cutter answer is not working anymore.



I practice guerrilla marketing strategies to make the phones ring for law firms that need it the most. Lucrative firms use a few guerrilla marketing strategies, however they are financially stable to market the "RIGHT" way. Which I whole heartedly agree… Continue

Added by Lisa Henry on July 20, 2009 at 2:27pm — No Comments

Should you create a list or price list of services?

Greetings everyone,



This post addresses the biggest problem I had in the beginning capturing and handling my target audience as a legal marketer. It is natural, normal and expected to receive questions from serious prospects. Serious prospects want to know about you, your services and your offerings. They expect details written out so they may analyze if what they are receiving is worth the cost. This is something everyone would expect. Early on I provided a list of services on my… Continue

Added by Lisa Henry on May 23, 2009 at 10:10am — No Comments

Fusion Marketing: What is it?

Greetings everyone!



Fusion marketing is an excellent way to market using no or low budgets. You partner with other companies who are linked to an audience that benefits your company. Partnering with another company where the audience will not benefit you is not a good fusion marketing partner.



What is Fusion Marketing?



It is when like companies or companies who share the same target audience partner to display each others marketing information. Promoting… Continue

Added by Lisa Henry on April 5, 2009 at 4:07pm — No Comments

What next after the AD is placed?

Greetings everyone!



After you have placed your AD in publications or it is running on the radio or TV, this is when the real work begins. Placing your AD and then sitting back to see what happens is a waste of your time and money. Think of your AD as a store. Would you open the store, leave the doors open with no-one assisting customers or assisting customers at check out time?



Placing the AD with no interactive support from you, will not yield you the best results from… Continue

Added by Lisa Henry on March 12, 2009 at 1:17pm — No Comments

Heart of a Criminal Defense Legal Marketer

Greetings everyone!



The first time I heard this parable, I was working in the marketing department for the Mississippi Credit Union System. I had the pleasure to meet one of the top motivational speakers, Mr. Willie Jolley. As part of the marketing team, my job was to ensure he got from point A to point B through parts of a 3 day convention. There were several things he said in route and also in the lobby of the convention, however this parable from him set the core for how we… Continue

Added by Lisa Henry on February 18, 2009 at 10:43am — No Comments

How I caught the Business Bug . . .

Greetings everyone!



In 1995, I was an executive assistant for the marketing department of the Mississippi Credit Union System. The company hosted an annual convention for board members and employees of various credit unions in Mississippi. That year the premiere guest speaker was Willie Jolley, phenomenal speaker and member of Les Brown's dream team. The marketing department was responsible for arranging, transporting and adhering to the schedule of the speakers. The guest speakers… Continue

Added by Lisa Henry on February 16, 2009 at 9:38pm — 2 Comments

Power, Time, and Information: Why important?! part 1

Greetings everyone!



Power, time and information are variables that provide intuition to planning your marketing. Before you do anything you gotta have a plan to follow and a successful plan begins with being in tune with these variables.



The variable addressed in Part 1 is the Power variable. Power is a way of getting from one place to another. Power is something we just don't say out loud that we need or want. We all can easily say we need or want money, but… Continue

Added by Lisa Henry on February 16, 2009 at 8:14pm — No Comments

How I got the Business Bug . . . .

Greetings everyone!



In 1995, I was an executive assistant for the marketing department of the Mississippi Credit Union System. The company hosted an annual convention for board members and employees of various credit unions in Mississippi. That year the premiere guest speaker was Willie Jolley, phenomenal speaker and member of Les Brown's dream team. The marketing department was responsible for arranging, transporting and adhering to the schedule of the speakers. The guest speakers… Continue

Added by Lisa Henry on February 4, 2009 at 12:32am — No Comments

What is your competitive edge?

Greetings everyone!



Developing your competitive edge is a must. I am a true guerrilla marketer just the same as most, however what has made me unique or stand out marketing for the legal community is my ability to adapt using media software creatively. I have spent years developing my edge to survive in the industry. There are numerous docket runners and legal marketers in my area in the same business who are creative when it comes to guerrilla marketing, but it is that edge of… Continue

Added by Lisa Henry on January 31, 2009 at 7:30pm — No Comments

What are we selling?

Greetings everyone!

My introduction and understanding of legal marketing came from a criminal defense attorney who took a risk hiring someone with no legal marketing background.

The first question he asked me on my first day was, “What are we selling?” I had not a clue. I told him legal services and then he said. “Hell, I went to school seven plus years for people to already understand that.”

The mood in his office was serious, he was not laughing. Then…

Continue

Added by Lisa Henry on January 23, 2009 at 6:07pm — No Comments

Low Cost Mini Media Marketing

Greetings!



When working with low or no marketing budgets, I find it highly effective to take full advantage of mini-media marketing. It goes hand in hand with my belief to market where the fish are plentiful and the fisherman scarce.



Sometimes you can’t get around what things are. It is what it is! Marketing for the legal community using mini-media marketing carries the image of a check advance cash business where the bricks are painted neon yellow and red. So please… Continue

Added by Lisa Henry on January 6, 2009 at 3:30pm — No Comments

The Velvet Rope Theory: Screen your clients?

Greetings!



Imagine you are invited to an exclusive party. You arrive and stop at a beautiful velvet rope between two brass poles. A young lady asks you for your name, you give it and one end of the velvet rope opens for you to enter. You passed the screening. The exclusive party clearly is something the host knows you would benefit from and enjoy.



It is absolutely divine to work with clients you enjoy. It makes the work you produce better and promotes superb mental and… Continue

Added by Lisa Henry on January 5, 2009 at 3:24pm — No Comments

About the Way I Market

Greetings everyone!



When I first began my business, I was a rogue marketer marketing out of necessity. The law firm, I was the marketing manager for downsized. The attorney had practiced over 25 years and gearing to retire. The entire marketing department, eight employees were laid off or re-organized. I needed to generate income to pay bills. Years later my circumstances have changed, I no longer wear the label of a rogue marketer however I still must generate income to pay bills.… Continue

Added by Lisa Henry on December 9, 2008 at 4:42pm — No Comments

Databases build Client-Realtions!

Greetings everyone!



Marketing effectively on low and no budgets requires a humble attitude and knowing and understanding what you are against. No one wants to waste time with people or businesses cash flow poor or seem to be going nowhere. Many minds will be closed to your services or offerings. Notice I said MINDS. (One must have a willing mind to receive and accept.) Your attitude task is to help prospective clients in any way possible, offer your assistance, if they allow you,… Continue

Added by Lisa Henry on December 9, 2008 at 4:35pm — No Comments

Direct Marketing Keys

Greetings!



One of the most important thing in marketing is knowing who your target audience is. How do you gain potential buyers, listeners, and readers? It is through share of mind. We have all heard the saying, "change your thinking and you will change your life" this is more than a saying it is so true. Understanding your audience makes the difference to your success.



The key to direct marketing is trial/error, repetition and PATIENCE. Patience enables us to have… Continue

Added by Lisa Henry on December 6, 2008 at 7:43pm — No Comments

What is GUERRILLA marketing? Re-Post

Greetings!



Marketing concepts change very fast, however the heart and soul of guerrilla marketing remains unchanged. The first rule of this strategy is to have the ability to adapt. Guerrilla marketing uses creativity, imagination, and not traditional marketing in the least. Ones who market traditionally usually are very well funded and have fat budgets and resources. My legal marketing clients usually are just out of law school or have no resources at all. I learned these tactics… Continue

Added by Lisa Henry on December 6, 2008 at 4:07pm — No Comments

So you want to be a Rainmaker? Re-Post

Rainmaker may refer to



* Rainmaking, attempting to artificially induce or increase precipitation

o Rain dancing, a ceremonial dance that is performed in order to invoke rain

o Cloud seeding, dispersing substances into the air that serve as cloud condensation or ice nuclei



The “Rainmaker” is any person who attracts and establishes long-term business relationships with clients and/or desirable contracts. It is not enough to create a marketing plan and pay attention… Continue

Added by Lisa Henry on December 6, 2008 at 4:04pm — No Comments

How to build your own website (Post 1)



Greetings!



Nothing in the world can take the place of persistence.



Talent alone will not; nothing is more common than unsuccessful men with talent.



Genius alone will not; unregarded genius is almost a proverb.



Education will not; the world is full of educated derelicts.



Persistence and determination alone are omnipotent.



- Calvin Coolidge



President Coolidge spoke of… Continue

Added by Lisa Henry on November 13, 2008 at 6:41pm — 1 Comment

Information about Flash Websites you should know



Flash animation captures attention. They are exciting visual presentations that make strong impressions. A flash site is a mini movie that creates excitement for any creative artist. Animated sites are graphic intensive websites that are best seen using a broadband or cable connection. Although dial-up connections will load flash presentations, the load time of the site on dial-up could be an issue.



Flash requires a flash player… Continue

Added by Lisa Henry on November 10, 2008 at 4:24am — No Comments

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