After you have placed your AD in publications or it is running on the radio or TV, this is when the real work begins. Placing your AD and then sitting back to see what happens is a waste of your time and money. Think of your AD as a store. Would you open the store, leave the doors open with no-one assisting customers or assisting customers at check out time?
Placing the AD with no interactive support from you, will not yield you the best results from… Continue