A Social Network for Women in Business, Women Entrepreneurs, and Bloggers
Today, there are authors of every stripe, from those in time-honored fiction and non-fiction categories to business people and professionals who've learned that writing a quality book is essential to building their brand.
In 2012, Americans self-published more than 391,000 books, according to market research giant Bowker. That's a 400 percent increase since 2007. Also in 2012, traditional publishers released nearly 302,000 titles for a whopping total of nearly 700,000 new books. In one year! With the glut of new books being released each year, promoting just one can feel like a mission impossible.
But just as publishing has democratized, so has getting publicity. Yes, we still have gatekeepers - editors, producers, etc. - guarding access to traditional media, and yes, it's still important to get their attention. But now we have social media to help us do that. With hard work, the right message and some marketing savvy, anyone can potentially build a following large enough for those gatekeepers and their audiences to take notice.
Looking for media attention for your book? Here are three steps to market your book better than before:
On the one hand, it's wonderful that anyone with a message to share in the form of a book can now do so. Gone are the days of pinning all your dreams on some faceless editor in a New York high-rise.
But as with anything, greater accessibility leads to bigger crowds. If you want to stand out, you'll have to plan a sustained marketing campaign. If your book is a tool to build your business brand, don't worry so much about sales; it will pay for itself in establishing you as an authoritative expert in your industry.
If you hope to establish yourself as a fiction or non-fiction author, plan for long-term marketing even as you get to work on your next book.
Do you have any savvy book marketing tips? Share them in the comments below!
Rochelle Carter is the CEO/ Publisher at Ellechor Media LLC, a company with three publishing imprints and a bookstore. She is the author of The 7-Step Guide To Authorpreneurship, Write Success: Inspirational Quotes For The Authorpreneur, and Becoming An Author: Your Quick Start Guide to a Successful Book Launch, three books she put together to help educate and motivate authors based on her experiences with publishing and her own authors.
Add a Comment