I had been being becoming annoyed with a lot of my female clients lately and I didn't know why. Checking out this Forbes post made it clear to me why I was feeling the way I was feeling. It was because to me they were seeming to constantly be apologizing.
Yes the "I'm Sorry" syndrome. I would imagine it comes from our cultures emphasis on being polite. "You don't want to be rude"; "You don't want to be an inconvience"; "Don't be a burden"; "Speak Only When Spoken To." All of these concepts would lead women to be more apologetic then men.
Ruchika Tulshyan mentions the Confidence Gap. It seems that :"The commercial also comes at a time when there’s much talk about a confidence gap that holds women back from succeeding at work. Indeed, over-apologizing could be feeding into this. In an Atlantic article “The Confidence Gap,” the authors state: “A lack of confidence informs a number of familiar female habits. Take the penchant many women have for assuming the blame when things go wrong, while crediting circumstance—or other people—for their successes. (Men seem to do the opposite.)” One way women tend to assume blame? By over-apologizing."
Hence the source of my annoyance. It's a knee jerk reaction to when you are blaming someone for something. Let me put it this way, when some does something to cause you to blaming them did they do something that pleases you or annoys you?
This is an AH HA moment for me. I've been running around all this time feeling annoyed and didn't see what was really triggering it. I like the commercial. The only thing is don't go overboard in the opposite direction and I think that's what the last woman did when she snatches the blanket.
The objective is not to apologize for things you have no overtly apparent reason to be sorry for. You're new to marketing your going to make mistakes. You don't have to apologize for making a boo boo. Just correct it if you can or not repeat it in the future.
I know one thing, I will not say I'm sorry for Apologizing being short of patience at time. Forgive me. Let me know what your thoughts are.