BBWO: BLACK BUSINESS WOMEN ONLINE

Last year I was contacted by Emily Brandon, a writer for US News & World Report. She wanted my opinion on the best place for baby boomers to retire. How did she find me? She discovered a comment I wrote on a blog post about how much I liked Asheville, NC.

This brings me to a point about getting media exposure. Blogging and blog comments are great ways to be found by journalists like Emily Brandon. Some media folks don't always rely on press releases to find people to interview. They actually search and read blogs. They also read blog comments so if you're hoping to maximize your media exposure, start blogging.

Here are some tips I've shared in the past that I believe bear repeating:

1) If you like to write and have something relevant to say, then say it. Just because you don’t get any responses to your post doesn’t mean no one is reading them.

2) Share your blog with others. Let your friends, family members and email contact list know what you’re writing about and where they can find what you’ve written. I’ve discovered that my email friends will pass on my blog link to “their” friends if it’s a subject matter they think they’d be interested in.

3) Maintain a blog on your website. Make your website a one-stop-shopping kind of site where the readers can see everything you have to offer in a non-cluttered way.

4) Maintain separate blogs for separate trains of thought (optional). If you’re an author, devote one blog to your work and use other blogs to express different subject matters. You may want to use one blog to give your reaction to the news of the day and another to share something feelings, etc.

5) Visit other blogs and comment on them. Find other blogs that interest you and offer a comment from time to time. Also, invite the blogger to visit your site sometime.

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Comment by Jenise Bradshaw on August 8, 2010 at 6:31pm
Oh thanx Beverly. I will do a google search for Blog Carnival. I had never heard of that before.
Comment by Beverly Mahone on August 8, 2010 at 2:21pm
Jenise,
Your blog is a good example of how you can talk about many different topics--like you said. I don't do much contributing on other blogs but I have participated in something called "Blog Carnival" where a group of bloggers with the same general theme promote each other's blogs weekly. Depending on who you team up with, you can get LOTS of exposure.

Thanks for your comments and I like your blog url.
Comment by Jenise Bradshaw on August 7, 2010 at 10:25pm
I have thought about #4 for myself, but I am not quite ready for that. What I have done is titled my blog "where social meets change". That title leaves me open to discuss almost anything albeit personal (learning to deal with my difficult child/ to todays news (First Lady going on vacation). I try my best to make at least one statement in reference to change as change can be internal (self) or external (everything else).

Another good idea is to be a contributor blogger from another blogger. I am learning to manage this now; asking myself to contribute at least 1x a month.

My blog is at www.iamsocialbutterfly.com
Comment by Beverly Mahone on August 7, 2010 at 2:48pm
@Sanura, at the very least, the blogger whose post you comment on will be curious about who you are and go check out your site if you leave a name and url.

@Evelyn, some bloggers do jump all over the place--which is OK if they're "ranting" about whatever. But if you have a clear focus and you want to be identified by your brand, you need to stick to one subject matter and build from there.

Thanks both of you for stopping by and leaving a comment. Now you know I'm going to check out your pages :)
Comment by Evelyn on August 7, 2010 at 7:55am
Beverly,

Thanks for these fabulous tips. #4 is a great tip because it's more effective to go deep on a narrowly focused topic than to blog about several unrelated topics on the same blog.

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