CUSTOMER SERVICE: How to Set a Standard in Your Small Business

- CUSTOMER SERVICE: How to Set a Standard in Your Small Business -
Written by Linda Novey-White

You know that customer service is vitally important to any business. But how do you set a standard for customer service?

The Customer Isn’t Always Right... But Don’t Tell Him
No matter what you’ve heard, the customer isn’t always right. But that doesn’t mean you should be the one to tell him. A better line to live by might be, “The customer always wins,” because if the customer doesn’t win, he doesn’t come back—and then you lose!

Setting the Standard
The customer service standard you set depends on your own business. Is your core value that the customer always walks out of the door happy, or is it that the customer always gets the best product even if he doesn’t want to pay for it? Those core values will inform your customer service standards, but whatever those standards are, they should be designed to engender loyalty with each customer who comes in contact with your business.

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