- DON'T BE AFRAID TO CHARGE WHAT YOU'RE WORTH -
Written by Aliza Sherman
Get over your emotional hang-ups about money. Think instead about the value you're offering your customers.
I have a love/hate relationship with money, and it has plagued me all my adult life. It's taken me 20 years to extricate myself from a slew of bad money habits and operate around it with less emotion. In business, emotions and money just don't mix.
Ever since starting my own company in 1995, I've struggled with how much to charge for my services. Along with the emotional aspects of managing money, I battled low self-esteem, so putting a dollar value on my work was painful. As I've learned to separate myself from the companies I've owned and run, I can now look at charging for services as a consequence of doing business and not a rating of my personal worthiness.
Professionally, I'm actually worth a lot. There are few people in social media today who can say they've been doing internet and social media in their various incarnations since 1992. But I still cringe when pricing my services or announcing my rates.
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