- NETWORKING FOR INTERDEPENDENCE -
By: Lyndsey Shaffer
Stephen Covey's "The 7 Habits of Highly Effective People" teaches us that interdependence is the level of growth we must achieve to allow us to be, create or attain greatness we may not otherwise achieve independently. To combine the talents of a few to reach an outcome that may be greater than that of an individual is truly a lesson that should be carried into business networking.
Very few professionals network for interdependence. Instead, they network for leads and sales. When you approach business networking with such a short sighted goal, the results yielded are sure to be just as shallow. This brings about a host of problems such as fighting for customer retention and the constant need to resort to overly aggressive sales tactics. We must network for interdependence, not leads.
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