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I think you’re doing it right. I wouldn’t mix your Rep and RTA businesses. Those are separate opportunities that need to be marketed separately. The key is going to be content. Keep posting content that will engage people, ask questions, and post content that people will want to share. Particularly in travel, several of our vendors have Facebook pages with videos and photos you can reshare on your page. With non-profit fundraising in particular, Carnival has a great fundraising program that I doubt many people know about. How about putting together a group to raise funds for the church youth group? Maybe a marriage encounter with the pastor? Then, ask them to share photos of their trip and recap how much money was raised for the youth group. Get testimonialsand post them on your page letting everyone know you are their travel professional of choice. Another way to help grow your page, make sure that you’re telling your clients about it. When you meet newly engaged couples, tell them to connect on your Facebook page. (If you have some current clients with honeymoon registries, ask them for an engagement picture to announce on your page and tell people about their registry.) There are so many things that you can do. Get creative. Don’t be afraid to start conversations. One more, if you know any area RTAswho have pages, ask them to help you get the conversation going by responding on your page, and then you do the same for them. Sometimes if you can just get a few of your friends talking, the conversation will follow from potential customers. I hope this helps you Gordon! Just remember to have fun!”
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