Many business owners, big and small along with Entrepreneurs attend Social Networking Events in expectation of gaining a new client, customer and or establishing a relationship. Many of these same people don't have any idea about how to present their business products or services to their potential client or customer to begin establishing the relationship.

If you have been use to sharing your entire business plan, business description to people or lengthy statements at social networking events and going on and on about your business, telling them how great your company is or sharing how great your products are, you have been totally wrong and more than likely have not ever heard from those people that you gave all that great information to.

Most times those people will never contact you or consider buying from you. They don't take a second thought about anything that you said, because you have not given them the information that they are looking for.
Here are 3 things wrong with giving that much information about your business or product & services to someone that you just met.

First, you have taken up too much of their time.

Second, you have wasted alot of your own time. While you were giving out that much information to 1-3 people, you could have worked the entire room using your elevator pitch.

Third, no one really wants to hear all the in depth details about your business products and services, they only want to know the benefit to them or the solution to their problem.

What is an elevator pitch?

An elevator pitch is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch should be possible to deliver in the time span of an elevator ride, meaning in a maximum of 30 seconds and in 130 words or fewer. (Wikipedia)

Your "elevator pitch" is the tool you use to communicate your message to your listener about who you are, what you offer and what's in it for them. It can be used at Networking Events and on social networking sites.

Resources to Help with Your Elevator Pitch:

-Give Your Elevator Pitch a Lift
-Elevator Pitch Essentials
-How to Get Your Point Across in 30 Seconds or Less

Charlene Brown is the Founder and Visionary of The Black Business Cafe, a Social Networking Organization in Maryland. Mrs. Brown was #38 on the list of 50 of the most powerful and influential women in social media 2008 and is a Grand Connector with a mission to bring her local community together to do business with each other. Mrs Brown is often called a social networking guru and expert by her peers, however she prefers to be "The Grand Connector". Visit her website,

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