BBWO: BLACK BUSINESS WOMEN ONLINE

Reporters are always looking for stories to tell. While you may not be the lead story of the day, what you have to say could be a part of any newscast, provided it adds value.

If you want to have your :15 to :30 of fame with the media, here are some tips you should be aware of that will help create interest in your "news."

Does your business, product or service offer any of the following?

Topicality – Is this an issue of the day?

Relevance – Will this impact the public?

Human interest – Does the story touch an emotion or experience shared by all people? Entertainment value – Is the story funny, curious or will it stimulate imagination or passion?

Public Service: Will your story aid the community in some way?

Controversy – Does the story create debate?

If you have answered yes to any of the above, the next step is to create your press release and share it with the news decision makers.

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