A Social Network for Women in Business, Women Entrepreneurs, and Bloggers
Blogging is an easy and creative way to help you generate exposure for your business. Not only is it a useful marketing tool to drive traffic to your website but it also provides a way for you to build a community of people to connect with. You can use a blog to share your business expertise and knowledge, keep customers updated on new products or services, and even communicate with your readers and request feedback.
How do you use a blog to generate exposure?
Think of it as being an informational portal to your business. You can create various pages on your blog including descriptions of products, services you offer, the latest news in your industry or current specials and promotions.
Providing a subscription option by email or RSS feed is a great way for readers to stay up-to-date with what’s going on. Having an RSS feed will also help you generate exposure because of the distribution throughout the many RSS directories.
You’ll also want to be sure you keep your blog fresh by writing new content regularly. Share links to your latest posts on your social network sites such as, Facebook and Twitter to encourage new readers.
Another great way to generate exposure is to interact with your readers. Ask questions and always respond to comments. Including guest posts and interviews also helps with audience participation and will increase your visibility in the blogosphere.