Dawn Fitch
  • Female
  • East Orange, NJ
  • United States
  • Pooka Pure and Simple
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Dawn Fitch's Friends

  • Kimberly (Kimmi) Cannon
  • Larie Writes
  • Tatia #BossQueen Bradley
  • Jai Stone (Emotional Nudist)
  • Regina E. Coley
  • Maria
  • Danielle and Chantelle Piper
  • Loran Brewster
  • Diane L. Samuels
  • Wealthy WAHM
  • Shedelle Holmes
  • Cathleen Williams
  • KimSyne Godfrey
  • Deborah Owens
  • Tieast Smith

Dawn Fitch's Discussions

What's in your soap????

Started Aug 12, 2010 0 Replies

Lather up! Do you stop to think about what’s in your soap? Every morning we jump in the shower and lather up with a nice chunk of SOAP, but do we know what could be in our soap? Turn over that soap…Continue

The Pookalitas

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Gifts Received (4)

Red Ribbon From Elegance Beyond Red Ribbon From Elegance Beyond Red Ribbon From Jessica Red Ribbon From Ten Nebula

Welcome, Dawn Fitch!

Profile Information

Why do you want to join Black Business Women Online?
What's Your Business?
Pooka Pure and Simple
How did you find BBWO?
About Me:
My name is Dawn FItch, I am the founder and CEO of Pooka Pure and SImple. Pooka is a natural bath and body company, started 9 years ago by 4 women of color. The products are sold in Whole Foods and online.
Favorite Website
What are your most common online activities?
surfing, shopping
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Pooka Press!


With Dawn Fitch, founder and creator– POOKA became a lifelong pursuit when she became mysteriously ill. After numerous visits to doctors and specialists and no sound diagnosis she began to explore alternative therapies, it was here her interest in aromatherapy and its healing and relaxing attributes was born.

She began reading the ingredients of EVERYTHING and became painfully aware of just how much of what we consume is saturated with unhealthy, unnatural ingredients. In an effort to combat illness and stress and the realization that so much of what goes into the body is not good for you, she changed her entire health regime.

Combining her love for aromatherapy and the need to take better care of herself inside and out she began creating her own bath and body products. Just for fun, she took a few of her hand made products to sell at a local festival and sold out! The response was tremendous. That’s when the realization hit that she had an incredible business idea and Pooka was born!

She knew she couldn’t achieve her Pooka dream alone so she enlisted the help of those closest and dearest to her, Donna Lynn, April Reeves-Mathis and Tricia Akinwande. Together they formed Pooka Pure & Simple and today the 4 Pookalitas manage every aspect of Pooka from sales and marketing to finance.

The company has grown from Dawns’ apartment to a warehouse in East Orange, where they make their famous Shea Body Butters, Whipped Creams, Hair Butters, Sugar Body Polishes and more! Pooka is sold in 35 Whole Food supermarkets and online and has been featured on The Today Show, CBS News, Essence Magazine, Black Enterprise Magazine, Michael Baisden Radio and various media outlets.

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Comment Wall (23 comments)

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At 1:47pm on March 6, 2012, TurquoizBlue said…

Congrats, Dawn!  Great to see you doing big things!  Hard and smart work always pays off.

At 10:03am on February 22, 2012, Cherrineb said…


Congrats on being on the cover!...Always good to see positive news when one wakes in the morning.


At 8:05am on August 18, 2011, Dawn Fitch said…

At 1:31pm on January 13, 2011, Dawn Fitch said…

At 12:18am on December 20, 2010, HOUSTON MCMILLER said…

Hello, I want to share a few tools with you that's made a lot of difference in my business. this is free software that teaches you how to use twitter to make money. this website teaches you how to build you list first before selling a product online so you will always have a market to sell too. this is an auto responder that I'm learning to rely on heavily to help monitor your list of clients

At 8:19pm on November 11, 2010, Dawn Fitch said…

At 12:40pm on November 7, 2010, Diane L. Samuels said…
Hi Dawn,

Thanks, for reaching out to me. Congratulations on the success of Pooka!

At 9:45am on October 21, 2010, Dawn Fitch said…

At 6:51pm on October 12, 2010, Dawn Fitch said…

At 7:21pm on September 30, 2010, Dawn Fitch said…


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