Sharvette, Radio Host
  • Female
  • Richmond, VA
  • United States
  • Web Design & Radio Host
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Sharvette, Radio Host's Blog

Your NEW secret weapon on Facebook... V I D E O!

Posted on January 2, 2015 at 3:30am 0 Comments

If you have been promoting on Facebook using the Fan pages/ Business pages, you have seen your "reach" decline. Facebook has now shifted to more of a marketing platform for those selling goods, services or products. You must admit, you can't get free advertising anywhere so why would we expect Facebook to be any different.

Let me tell you what I have personally seen that continues to get great exposure on Facebook... V I D E O. Not just any video, but videos that are loaded directly into Facebook versus shared from Youtube or other websites. I am sure you have seen videos in your timeline that automatically start playing as you scroll by. This typically grabs your attention, you hit unmute and you watch the video. This auto start feature only happens with videos that are directly uploaded to Facebook and it appears that Facebook allows the videos to stay in the newsfeed longer and or allows the videos to be seen by more of your contacts.

Your NEW secret weapon on Facebook is V I D E O! Yep, you need to incorporate more video posts in your social media marketing. Why? Because more of your contacts/likes will see them and it will grab their attention quicker than a text or even picture post.

Mobile devices and tablets have made this process easy for you. Simply take a video with your mobile phone or tablet and use your Facebook app to upload the video to your page! Don't believe me, test it out and see for yourself...

Sharvette Mitchell

Blog post link:…


Small Business Saturday- November 29th - #Tips

Posted on November 10, 2014 at 2:11pm 0 Comments

First there was Black Friday, then Cyber Monday. November 27, 2010 was the first ever Small Business Saturday. Small Business Saturday (the Saturday after Thanksgiving) is the day we celebrate the Shop Small movement to drive shoppers to local merchants across the U.S.

For more info: and

Tips for Small Businesses & Soloprenuers:

*Use Social Media to heighten the awareness about your Small Business - post at least 1 to 5 times a day on Facebook leading up to Small Business Saturday.
*If your products or services are for sale ONLINE, always include the direct link to purchase from your website.
*If you have specials during this time, make sure your current customers know about them, so send out emails!
*If you don't have a full website, have a one page (i.e. landing page) created to sell your item, book or service. Contact us for this service.
*Set up a PayPal and or Square account so you can accept Mastercard/Visa in person or online.

Have you seen or used the new Facebook "save" feature?

Posted on October 22, 2014 at 4:27pm 2 Comments

Have you ever been on Facebook and you saw an interesting article or link as you are scrolling down your timeline but you don't have time to look at it? Perhaps you saw an event and now you can't find it! Well... Facebook has added a new "save" feature for posts that include links, videos or Facebook events.   

To save a post, click on the downward arrow to the top right of the post (move your mouse over the area and the arrow will become visible). A drop down menu will appear and "save" will be in the list! Once you click this option & save the post, it will be kept in the "Saved" section on the home page of Facebook ( over to the left hand side).

The save option does NOT work for:

  • Your own posts
  • Pictures
  • Text only status updates 

Tip: Let your customers, clients and potential prospects know that they can save your link posts for later when they have more time to review it or to share it! 

Sharvette Mitchell

Mitchell Productions, LLC

Make any PowerPoint slide a social media graphic!

Posted on August 28, 2014 at 6:51pm 0 Comments

It may come as a surprise to know that PowerPoint is still a powerful tool AND it offers another easy way to create social media images!

As you may be aware, Facebook, Twitter and other social media sites don't allow you to upload a PowerPoint slide/presentation however ANY PowerPoint slide can be saved as a JPEG or PNG. Just click on Save As, and then select JPEG or PNG from the Save as Type drop-down menu.

PowerPoint then asks if you want to export every slide or just the current slide. Select Current Slide Only, and you have an image file of your PowerPoint slide. If you’re comfortable using PowerPoint, take advantage of this capability to create social media images, images for your blog or website.

Thanks for the tip: Jill Celeste

Sharvette Mitchell

3 Tips for Authors on Facebook!

Posted on August 13, 2014 at 7:14pm 2 Comments

Author Tip #1: If your book is available in e-Book format you should promote that! e-Book readers are surpassing other readers because of the availability & easy access on digital devices such as smart phones and tablets. Make sure you post a direct link to where YOUR e-Book can be purchased & downloaded!

Author Tip #2: There are many book clubs that have Facebook groups and Facebook pages. Do a little research and connect with book clubs that have readers who would be interested in your book. Offer them a free preview chapter!

Author Tip #3 - Ensure that you utilize your Facebook cover image to your advantage by adding a graphic that includes your book cover or the title of your book! When someone visits your personal or author page, they should know right away that you are a published author. Don't make them hunt for this information!

Best regards!

Sharvette Mitchell

Profile Information

Why do you want to join Black Business Women Online?
To network
What's Your Business?
Web Design & Radio Host
How did you find BBWO?
About Me:
Sharvette Mitchell is the owner of Mitchell Productions, LLC, a company created to provide economical and stylish online marketing solutions. As the owner and designer, Sharvette creates effective websites that assist churches, authors, artists, small businesses, ministries and non-profits with showcasing their organization or products and services to the world! Remember: A website is a necessity…. not a luxury.

Sharvette is also the host of her own radio show heard every Tuesday at 6:00p.m. EST. Listen online at
Favorite Website
What are your most common online activities?
looking at my networking sites!
BBWO Members recieve our weekly newsletter with featured business news, discounts, and tips! Would you like to signup for the BBWO Money and Marketing Newsletter?

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Comment Wall (93 comments)

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Join Black Business Women Online

At 3:40pm on March 21, 2013, Shirley Rushing said…
Greetings my friend, How are you? Just stopping by to say hello and thank you for your friendship... Bob and Shirley Stay In touch,
Please check it out and join us
At 5:02pm on October 29, 2010, Tangie Henry said…
My pleasure! Love your work!
At 9:01am on July 7, 2010, Nancy Nelson Ewing said…
Thank you for the welcome Sharvette. It feels nice to be a part of such a dynamic and diverse group of extraordinary women.
At 3:42pm on June 23, 2010, Katrina M Harrell said…
LOL yes, how did you guess?
At 9:15pm on April 14, 2010, Dr. LaKeidra said…
Hey Sharvette,
Thanks for the picture comment! You do some amazing work! Wish I had met you prior to getting my sites designed! Oh yeah I see a lot of purple sites on you website....that's my favorite color! We may need to discuss some things!

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