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Richelle Shaw's Blog – November 2008 Archive (2)

Why this Economy is exactly what you need??!!

Why this economy is just what you need?



Being a winner takes practice and the only way to truly test your skills is to have some adversity.



I know I know you say but Richelle, did it have to be this bad. The answer is YES. My friend Debbi Somers and I chat about this often. A little background, Debbi owns Somers Furniture which has morphed from a convention rental company to events rental, custom furniture manufacturer for all of the hot spots in Vegas. Debbi's business… Continue

Added by Richelle Shaw on November 23, 2008 at 9:27pm — 4 Comments

The most important way to advertise during this economy

The most important way to advertise during this economy



Everybody is trying to steal recession proof your business but they are not giving you concrete things to do right now.



Here is the list.



1. Don’t stop marketing!

2. When you do buy advertising, make sure that you are using direct response techniques.



A brief example:



My new coaching client Stephanie participated in a “combo” special marketing program. First, Stephanie’s company… Continue

Added by Richelle Shaw on November 17, 2008 at 9:28pm — 4 Comments

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