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Richelle Shaw's Blog – December 2008 Archive (2)

Are you screwing up social media opportunities?

How are you screwing up social media opportunities???



Here are 2 emails that were sent to me when someone wanted to use social media to get sales. Here's the problem, we don't have a relationship yet. Arghhhh, I want to know lots of you, but I never get the chance because instead of reaching out and making long lasting friendships, you see this opportunity to be selfish and not think about how you can help me.



Before I bash, let me say that they did some things right.… Continue

Added by Richelle Shaw on December 14, 2008 at 9:38pm — 2 Comments

Marketing Plan?? What is supposed to go in it?

Believe it or not, I am not making this up – December is

National Write A Business Plan Month



Check it out here:

http://www.holidaysforeveryday.com/caldec08.shtml





As an official business plan on a napkin girl, I hear the whiners now. If you do nothing else in December, why not prepare a Marketing Calendar for 2009. I’ve used one since 2002 and it was instrumental in re-building my million dollar business. The calendar took all of the guess work out of my… Continue

Added by Richelle Shaw on December 2, 2008 at 6:04am — No Comments

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