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Marketing Plan?? What is supposed to go in it?

Believe it or not, I am not making this up – December is
National Write A Business Plan Month

Check it out here:
http://www.holidaysforeveryday.com/caldec08.shtml


As an official business plan on a napkin girl, I hear the whiners now. If you do nothing else in December, why not prepare a Marketing Calendar for 2009. I’ve used one since 2002 and it was instrumental in re-building my million dollar business. The calendar took all of the guess work out of my business. Each month, we had an action plan to implement. So much better than, what should we do this month? Or, oh no, sales are down 30% from last year, what can we do to increase sales? Be proactive for 2009!

What needs to be included in your marketing plan for 2009? Over the next 30 days in honor of National Write A Business Plan Month, daily I will provide my Email Marketing Plan Course to help with the planning. At any time if you would like to UNSUBSCRIBE to this e-course, please see the link at the bottom of the email.

Good Luck

Essential Item #1

Retention Strategies:

In this economy it is most important to hold on to what ya got! You have heard me say many times that there are only 3 ways to grow a business and the most expensive way is new client acquisition. So, one of the most important components of my marketing plan for 2009 is RETENTION of my existing clients.

How do I keep them from leaving my service? How do I put an iron fence around them so that my client feels obligated to continue using my product or service.


Continue reading here:
http://www.richelleshawmarketing.com/2008/12/01/2009-essentials-for-your-marketing-calendar/

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